Education
About me
As a seasoned Digital Marketing Manager with a strong background in Digital Marketing and Marketing, including experience in leading Asian companies and prominent Russian companies, I bring a wealth of experience and expertise to the table. I have extensive experience in leading marketing departments, launching successful product lines, and leading rebranding initiatives. I am passionate about leveraging digital strategies to drive business growth and enhance brand visibility. I am results-driven and focused on achieving tangible outcomes.
Education
2015
Omsk State University
Public Relations and Media Communications
2001
Omsk State Pedagogical University
Psychology
2024
Experience
2023 - 2024
Huacheng Network(HK) Technology Limited
Founded in 2015, Imou is a leading provider of smart home products for the global IoT market. With over 1,000 employees, including more than 60% in R&D, Imou has applied for over 100 technology patents. By 2022, Imou's products have reached over 25 million users in more than 100 countries. Imou's AI capabilities and cloud platform support its four product lines: Imou Security, Imou Robots, Imou Lights, and Imou Link, offering diverse solutions for smart home users.
Digital Marketing Manager
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Development of digital strategy
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Creating and executing marketing, product marketing, and content plans for digital channels
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SMM: Creation of the IMOU CIS YouTube channel, Telegram channel for key IMOU partners, IMOU VKontakte group, and IMOU CIS Instagram page
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Regular posting on social media
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Advertising promotion on social media (Facebook Ads, MyTarget, promotion of the YouTube channel)
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Contextual advertising on search networks (Yandex and Google)
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Email marketing
2019 - 2022
Hikvision & CIS
Hikvision is a global leader in video surveillance and security solutions, known for its innovative and high-quality products. With a comprehensive range of cameras, recorders, and intelligent analytics, Hikvision offers cutting-edge technology for enhanced security and efficiency in various industries.
Sr. Digital Marketing Manager
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Development of digital strategy and reporting to international HQ
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Budget management (1-year budgeting/cost estimation for the event)
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Creating and executing marketing, product marketing, and content plans for digital channels
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Analysis of current advertising campaigns and search for new opportunities
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E-mail marketing, including the quarterly Newsletter “Hikvision Journal” and weekly news “Hikvision News”
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SMM (IG, FB, TG, YT) – managed both internally and by an agency
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Creating and promoting video content
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Website maintenance and migration process management
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Brand awareness and recognition campaigns to increase indexes and traffic to own media channels
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Lead generation
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Data-driven marketing Creating and promoting product landing pages
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Development of landing pages for the company's key product solutions
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Marketing research (questionnaires, surveys)
2014 - 2018
Group of Companies "Ecodolie"- Russia
Russian federal developer, leader in low-rise construction in Russia. GK “Ecodolie” projects are located in 5 different cities in Russia: Moscow, Ekaterinburg, Samara, Orenburg, Obninsk.)
Sr. Brand Manager
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Development of marketing strategy, including marketing promotion plans with offline and online communication, creating communication strategies, and organizing events.
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Working with the media, managing PR, and building a positive company image.
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Analyzing current campaigns and identifying new opportunities for efficient advertising.
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Conducting market analysis and monitoring, preparing analytical reports for top management.
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Strategic and operational budget planning, reporting to top management.
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Development of corporate identity and brand book.
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Leading and managing communication channels, including the launch of new websites and landing pages.
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Managing the team of regional marketing managers, including planning, control, analysis, and enhancing efficiency and motivation.
2013 - 2014
Group of Companies “Bionika” - Moscow
The Bionika Group of Companies specializes in providing a range of services to organizations operating in the medical and pharmaceutical industries, as well as in related markets.
Marketing Manager
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Organization, implementation, and control of advertising activities for a fitness studio.
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Research, analysis, and monitoring of the consumer and competitor market
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Analysis of the company's pricing policy; sales planning; planning of the company's marketing and advertising activities and evaluation of their effectiveness.
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SMM.
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Creation of email newsletters (analysis of email newsletter results).
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Production of promotional materials (banners, flyers, brochures, posters).
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Organization of club events (internal and external); writing press releases and article
2012 - 2013
Advertising agency I - Media - Moscow
Media Planner
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Buying: booking, launching online campaigns, monitoring effectiveness, and achieving KPIs for direct media placements.
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Constant work on improving purchasing conditions.
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Budget control and project profitability.
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Analysis of advertising campaign effectiveness