Russian federal developer, leader in low-rise construction in Russia. GK “Ecodolie” projects are located in 5 different cities in Russia: Moscow, Ekaterinburg, Samara, Orenburg, Obninsk.)
Sr. Brand Manager
Experience
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Development of marketing strategy, including marketing promotion plans with offline and online communication, creating communication strategies, and organizing events.
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Working with the media, managing PR, and building a positive company image.
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Analyzing current campaigns and identifying new opportunities for efficient advertising.
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Conducting market analysis and monitoring, preparing analytical reports for top management.
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Strategic and operational budget planning, reporting to top management.
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Development of corporate identity and brand book.
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Leading and managing communication channels, including the launch of new websites and landing pages.
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Managing the team of regional marketing managers, including planning, control, analysis, and enhancing efficiency and motivation.
Achievements:
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While working for “Ecodolie” conducted company rebranding.
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Launched 2 new web stations and several landing pages for different projects.
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Participated in the new product integration process, including product development.
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The list of projects under control: Energy efficient house A+, project “Ecodolie Ekaterinburg” , Energy efficient Quadra house “Don”, projects “Ecodolie Samara” and “Ecodolie Orenburg”
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Launching projects: 17 flats houses “Baltic” and “Ladoga”, project “Ecodolie Sholokhovo Moscow region”