Huacheng Network(HK) Technology Limited
Founded in 2015, Imou is a leading provider of smart home products for the global IoT market. With over 1,000 employees, including more than 60% in R&D, Imou has applied for over 100 technology patents. By 2022, Imou's products have reached over 25 million users in more than 100 countries. Imou's AI capabilities and cloud platform support its four product lines: Imou Security, Imou Robots, Imou Lights, and Imou Link, offering diverse solutions for smart home users.
Sr. Digital Marketing Manager
Experience
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Development of digital strategy
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Creating and executing marketing, product marketing, and content plans for digital channels
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SMM: Creation of the IMOU CIS YouTube channel, Telegram channel for key IMOU partners, IMOU VKontakte group, and IMOU CIS Instagram page
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Regular posting on social media
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Advertising promotion on social media (Facebook Ads, MyTarget, promotion of the YouTube channel)
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Contextual advertising on search networks (Yandex and Google)
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Email marketing
Achievements:
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Successfully launched new products in Russia & CIS, exceeding the first-year sales plan by 20%.
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Created and promoted the VK group, achieving 11k active subscribers and generating leads from VK to the website, with an engagement rate (ER) of over 4%.
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Established the corporate YouTube channel IMOU CIS, gaining 120k subscribers and over 100k views.
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Created the Instagram page IMOU Kazakhstan, achieving 1k active subscribers with an engagement rate (ER) of over 3%.
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Conducted weekly email newsletters for partners and end consumers, achieving an average open rate of 38% and a click-through rate (CTR) of 5%.